Having the right strategy is critical to business success. But having an strategy without effective execution is no more that documenting a wish in the right direction without tangible results. A strategic plan creation combines skills, information, know-how and expertise to assemble key milestones. Those objectives are the drivers for year performance at the top level. Gemba QC, provides a road map to translate those goals to each performer at every level in the organization where specific actions and clear understanding of what is expected from me, what I need to do and the metrics associated to individual performers create a cohesive system for achievement. Also it is linked to the reward system. From Voice of the Customer, Social Responsibility and Stakeholder’s Interest are integrated to set performance expectations at each department, determining the needs for maintain, improve and innovate specific areas of the enterprise. Drivers are determined (quantitative and qualitative) to track the performance and achievement on customer service, civic responsibility and financial benefits